Partner amplification guide

Purpose of this guide: To provide key information, includes scripts, sample copy and access to graphics, for 2SLGBTQIA+ and allied organizations to participate in and amplify the Vote Rainbow Equality campaign.

About the campaign: Vote Rainbow Equality is a non-partisan coalition-based campaign focused on mobilizing Canadians for freedom, equality and human rights. It will educate voters on 2SLGBTQIA+ issues, dispel misinformation about queer and trans people and uplift policies that would make life better for 2SLGBTQIA+ people and all Canadians.

Key Information:

Launch date and time: March 3rd, 2PM Eastern
URL: www.rainbowequality.ca
Central account: @Queermomentum on Instagram, Facebook, and Twitter; @MomentumCanada.net on Bluesky
Launch and Core Campaign Graphics are available here.
We have editable canva templates for campaign partners, which you can add your logo to and tweak to meet your audience. The templates can be accessed here.

How your organization can participate:

Share about the campaign and your participation in it on social media and through your newsletter (see sample copy below).
Create short videos to share and localize the campaign. To access tips and scripts for filming a short video, please click here.
Amplify and participate in our in-person activations (details on this will be disseminated through social media and email in the coming weeks)
Distribute campaign materials in your local community - use this form to request a campaign kit.

Sample Caption 1

With hate rising towards our queer and trans neighbours and a federal election on the horizon, we’re asking Canadians to vote for rainbow equality - to elect politicians who will uphold freedom and human rights for queer and trans people. Join the movement - www.rainbowequality.ca.

Sample caption 2

Alongside @queermomentum and allies across Canada, we are proud to be a part of the Vote Rainbow Equality campaign. The campaign is all about lifting up our voices for freedom, equality and human rights in the 2025 federal election. Together, we can build a better future - for queer people, for everyone.

Join the movement: www.rainbowequality.ca

Sample caption 3

Here in [LOCATION] and across the country, we know Canadians believe in inclusivity - in a Canada where we lift our neighbours up, respect diverse families and work together to build a better future. That’s why we’re asking you to vote for rainbow equality, and join a movement to make our voices heard in the upcoming federal election.

Will you speak up with us? www.rainbowequality.ca

Sample caption 4

Anti-2SLGBTQIA+ groups and cynical politicians are trying to divide Canadians - to turn us against our neighbours so they can gain power and roll back progress. That’s why we’re speaking up for rainbow equality - for a Canada where freedom includes everyone. Together, we’re voting for rainbow equality - and inviting you to join us! www.rainbowequality.ca

Sample copy for a full newsletter

Friends,

As you know, there’s a federal election around the corner. It’s happening even as hate towards queer and trans communities continues to rise, and as we see President Donald Trump attacking the freedom, legal recognition and human rights of transgender Americans. That’s why, this election, we’re asking you to join a national non-partisan campaign called Vote Rainbow Equality.

Vote Rainbow Equality is all about empowering Canadians to speak up for freedom, equality and human rights. Together, we’ll reject the divide and conquer agenda of anti-2SLGBTQIA+ groups and cynical politicians, and unite in a shared vision of a more free, equal and socially just future - for queer people, for everyone.

Our [ORGANIZATION] team is excited to be a part of the campaign, and invite you to join us by visiting www.rainbowequality.ca. Add your name and together, we’ll build a better Canada.

Sample copy for insert into a broader newsletter

With a federal election around the corner, [ORGANIZATION] is proud to be participating in Queer Momentum’s non-partisan Vote Rainbow Equality campaign - an initiative focused on empowering Canadians to speak up for freedom, equality and human rights. We encourage you to add your name to the campaign, and help us build a more free, equal and inclusive Canada - for everyone. Visit www.rainbowequality.ca to join the movement.